1. CONSCIOUSNESS/SOURCE – RAW DATA
2. PERCEPTION – CATEGORIZING, FILTERING
3. SENSATION/REACTION – PROCESSING
The first process, consciousness, is the receiving part of the mind, the act of undifferentiated awareness of cognition. It simply registers the occurrence of any phenomenon, the reception of any input physical or mental. It notes the raw data of experience without assigning labels or making value judgments.
KELELOKO is collecting raw data by using various mediums like the camera, video camera, sound recorder. These mediums allow capturing any phenomena without evaluation.
The second mental process is perception, the act of recognition. This part of mind identifies whatever has been by the consciousness. It distinguishes, labels and categorizes the incoming raw data and makes evaluations, positive or negative.
KELELOKO evaluates raw data labelling, categorizing and filtering by translating it in invented metaphors.
The next part of the mind is the sensation. Actually as soon as any input is received sensation arises, a signal that something is happening. So long as the input is not evaluated, the sensation remains neutral. But once a value is attached to the incoming data, the sensation becomes pleasant or unpleasant, depending on the evaluation given. At once reaction takes place.
KELELOKO reacts the sensation by using various processes:
– Digital image processing – AI/ VR art work – Screen printing – Sound editing